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 content and network information


Online Social Spammer Detection

AAAI Conferences

The explosive use of social media also makes it a popular platform for malicious users, known as social spammers, to overwhelm normal users with unwanted content. One effective way for social spammer detection is to build a classifier based on content and social network information. However, social spammers are sophisticated and adaptable to game the system with fast evolving content and network patterns. First, social spammers continually change their spamming content patterns to avoid being detected. Second, reflexive reciprocity makes it easier for social spammers to establish social influence and pretend to be normal users by quickly accumulating a large number of "human" friends. It is challenging for existing anti-spamming systems based on batch-mode learning to quickly respond to newly emerging patterns for effective social spammer detection. In this paper, we present a general optimization framework to collectively use content and network information for social spammer detection, and provide the solution for efficient online processing. Experimental results on Twitter datasets confirm the effectiveness and efficiency of the proposed framework.


Personalized Recommendation of Twitter Lists using Content and Network Information

AAAI Conferences

Lists in social networks have become popular tools to orga-nize content. This paper proposes a novel framework for rec-ommending lists to users by combining several features thatjointly capture their personal interests. Our contribution is oftwo-fold. First, we develop a ListRec model that leveragesthe dynamically varying tweet content, the network of twitterers and the popularity of lists to collectively model the users’preference towards social lists. Second, we use the topicalinterests of users, and the list network structure to developa novel network-based model called the LIST-PAGERANK.We use this model to recommend auxiliary lists that are morepopular than the lists that are currently subscribed by theusers. We evaluate our ListRec model using the Twitterdataset consisting of 2988 direct list subscriptions. Using au-tomatic evaluation technique, we compare the performanceof the ListRec model with different baseline methods andother competing approaches and show that our model deliversbetter precision in terms of the prediction of the subscribedlists of the twitterers. Furthermore, we also demonstrate the importance of combining different weighting schemes andtheir effect on capturing users’ interest towards Twitter lists.To evaluate the LIST-PAGERANK model, we employ a user-study based evaluation to show that the model is effective inrecommending auxiliary lists that are more authoritative thanthe lists subscribed by the users.